At the restaurant

Lexiques thématiques

Tools for commercial argumentation

Members of staff will feel more confident about selling if they have information about the products on offer. If staff can tell well they can sell well. Examples of the type of information staff will need to know include:

a description of what the item is and an explanation of how it is served
where the produce comes from
where and how the local drinks are made
what the specialities of the establishment are and their origin.

Within the context of personal selling, the service staff should be able to:

describe the food, wines and drinks on offer in an informative and appealing way, that makes the product sound interesting and desirable

1- A few rules:

Argumentation is not an explanation or summary of the recipe.
Avoid using words already used on the menu.
Avoid using terms such as "small" or anything that minimizes.
Imagine the drink as a client and as a server
Through what you say, the customer must imagine the content of his drink (colour, smell, size, taste of what is inside)
Avoid multiplying grandiloquent adjectives (exceptional, fantastic)

2-Don't forget these tracks:

The quantity and how it is served
The origin of the product its region, its country
The recognized qualities: label, Appellation, Bio... (Everything that makes it different)
Colour and intensity of the beverage
Texture: smooth, creamy,…
Flavours: sweet, salty, bitter, sour, fruity, spicy, alcoolic, light, fresh
Give an argument when quantified (a hint ...) or in opposition (sweet/salty...).

3 - Tell stories about the spirits you are serving

Stories can be a useful technique for upselling a premium spirit. Due to basic human psychology and the way our brains are hardwired, it’s a lot easier to remember and repeat stories to others than it is facts. That’s the reason, for example, why some stories and legends have persisted for hundreds of years - they are very easy to remember and repeat. So don’t be afraid to use a little storytelling magic at your bar to upsell guests.

Remember - upselling needs to be subtle and gracious, and it needs to take into account the behaviors, preferences and tastes of the customer. An upsell should always be a suggestion or recommendation.

MANHATTAN
Cocktail "Short Drink" de 7 cl, contenant 35% volume d'alcool.

Classée dans la catégorie "Before Dinner » cette recette à base de Rye Whiskey et de Vermouth Italien est habituellement proposée au moment de l’apéritif.

Le "Manhattan" : Un cocktail qui arrive à marier parfaitement le Rye Whiskey avec un Vermouth rouge, sans perdre les saveurs de chaque produit. Un mélange à consommer en apéritif, qui ne monopolise pas les papilles du palais au risque de détruire les premières bouchées d'un repas!...

Short Drink" cocktail of 7 cl, containing 35% volume of alcohol.

Classified in the "Before Dinner" category, this recipe made with Rye Whiskey and Italian Vermouth is usually served as an aperitif.

The "Manhattan": A cocktail that perfectly combines Rye Whiskey with a red Vermouth, without losing the flavours of each product. A blend to be enjoyed as an aperitif, which does not monopolize the palate's taste buds at the risk of destroying the first bites of a meal!....

AMERICANO

Recette de cocktail “Long drink” de 12 cl, contenant 11% de volume d'alcool. Le cocktail "Americano" est un mélange désaltérant avec un caractère subtil doux-amer, bien que consommé par les hommes, il est aussi apprécié par les femmes, pour sa fraîcheur et sa douceur. Classée dans la catégorie "All Day Cocktail », cette recette à base d’apéritif (Vermouth et Bitter) est généralement proposée pour être dégustée à tous moments.il est recommandé pour ouvrir l’appétit

Cocktail recipe "Long drink" of 12 cl, containing 11% by volume of alcohol. The "Americano" cocktail is a refreshing blend with a subtle bitter-sweet character, although consumed by men, it is also appreciated by women for its freshness and sweetness. To classify in the category "All Day Cocktail", this recipe based on aperitif (Vermouth and Bitter) is generally proposed to be tasted at any time. It is recommended to open the appetite

MARGARITA
Cocktail "Short drink" de 7 cl, contenant 36% volume d'alcool.

Classée dans la catégorie "All Day Cocktail » cette recette à base de Tequila est habituellement proposée à tout moment de la journée.

La "Margarita" est un cocktail à base de tequila, qui est le synonyme de fête au Mexique. La recette traditionnelle est toujours accueillie avec délectation. Elle procure des saveurs rafraîchissantes au citron vert, compensée par un goût subtilement sucré, offert par la générosité gustative de la liqueur d'orange.

Cocktail "Short drink" of 7 cl, containing 36% volume of alcohol.

Classified in the "All Day Cocktail" category, this Tequila-based recipe is usually offered at any time of the day.

Margarita" is a tequila-based cocktail, which is synonymous with a celebration in Mexico. The traditional recipe is always greeted with delight. It provides refreshing lime flavours, compensated by a subtly sweet taste, offered by the generous taste of orange liqueur.